Round Rio Rancho

#2 in a Multi-Part Series…

When I first walk into a home that a client is thinking about selling, the previously listed items are just some of the first things I look at. The reason is that all of these things make a big impression on potential buyers when they walk through, and they are all cosmetic items. Without exception, if the condition of any of these items is not good to excellent, they should be brought up to that standard prior to the home being put on the market.

Let’s say that the carpet is in poor shape. Very often I get asked by the Seller if they shouldn’t just offer a carpet allowance, rather than pick the color and the type of new carpet for the potential Buyers. The answer is NO! If the carpet (and therefore the home) looks shabby, that assessment is applied by visitors to the entire home. Who wants to buy a shabby home? The result is that very few Buyers will consider buying that home. They cannot imagine what the home would be like with new carpet, so they just move on to the next one. If they DO make an offer, they reduce it by $10,000 AND take the $3,000 carpet allowance you offered. This is rarely a good thing for the Seller, who could have installed an inexpensive grade of new carpet (with good padding) for about $14/sq yd or about $2200 for an average 2000 sq ft home, saved the difference of $10,800, AND probably gotten their home sold a LOT faster.

After working in the Albuquerque / Rio Rancho area for over 12 years, we have developed a list of vendors that are well priced and provide quality products and services. They also show up (unlike a lot of contractors). Our wholesale flooring products supplier usually beats Home Depot or Lowes by 25-35% on identical products.  Putting the carpet on a credit card and paying $75/month until the house sells is a great way to cash flow getting the work done, and make another $10,000 on the home sale. 

The above scenario pretty much applies to anything cosmetic that might need doing in the home. $1000 spent making cosmetic repairs or improvements will usually return a $5000 increase in the sale price, and will DECREASE the time on market. When I advise a client about things to be done, that’s my goal – to get them a 5-to-1 return on any investment. Rarely is it to Seller’s advantage to offer their home “as is”, because they don’t want to deal with its flaws. The result of that decision is that the Buyer makes the 5-to-1 return on their improvements after buying the home at a heavily discounted price.

Occasionally I receive pushback from a Seller who doesn’t want to spend the money on a home they are leaving, or does not have the money to spend until the house sells. They may have also received advice from friends, relatives or even from other Realtors to the contrary of what I advise, but my advice is based upon the examination of hundreds of past home sales, and it works.

Next:  Examples of the effect of Preparing a Home For Sale…

#1 in a Multi-Part Series…

There are 3 pieces to the puzzle of consistently getting a home sold. Although our team works in the Greater Albuquerque / Rio Rancho NM Metro Area, I don’t believe that things are significantly different in any other market…

The first step is to Prepare the Home for Sale:

Almost every home I visit needs some kind of attention. Sellers need to take a look at their home with fresh eyes, as if they were a potential buyer making a ten minute visit to the home during a day of visits to a dozen similar homes with their Realtor. Look for the following items:

1. Examine the paint in every room: Are there scuffs on the walls from pets or children doing what they do? Are there areas where the paint is thin? Are there some dings at the corners which need patching and paint? Are there dents in the walls from a door knob where the doorstop fell off last year? Did someone touchup a wall with semi-gloss paint where the rest of the wall was flat? Are there splotches of colored wall paint on the white ceiling where the paint roller strayed too close? How carefully was the cut-in work done near the ceiling or at a corner where there’s a change of color? Do the baseboards need a fresh coat of paint to cover dings from vacuuming? What’s the condition of the trim paint around all exterior doors, especially the garage door?
2. Is there a clean bead of caulk around every sink, bathtub and shower pan in the house? What’s the condition of the counter grout or tub surround grout?
3. Has the backing on a bathroom mirror started to break down near the bottom edge? 
4. Does the carpet look clean and new throughout, or has it seen better days?
5.  Are the kitchen and bath cabinets dry and pasty-looking, or have they been recently cleaned and oiled to rejuvenate them?
6. How does the house smell when you first walk in? Has the family pet been marking territory in a corner of the living room?
7. If there is vinyl flooring in the kitchen and baths, are there cuts, stains, or dull areas in the flooring? If you have tile, what’s the condition of the grout?
8. Is the yard neat and trimmed? Is it landscaped at all?

Next:  What to do when you’ve answered the above questions …

On April 8, 2010, the Federal Housing and Urban Development Department (HUD) published a decision in the form of Mortgagee Letter 2010-14, wherein they are now accepting digital signatures (e-signatures) on real estate documents, including contracts. DocuSign Inc., a leader in the e-signature field has been leading the charge to get e-signatures accepted by more agencies and for more purposes, including broad usage by real estate brokers.

E-signatures have been legal in the U.S. for over 10 years now, but only recently have they become more commonly used for real estate sales.  The Mark and Sheila Team has been using the DocuSign e-signing system for just under 2 years now. (We were one of the first brokers in the Albuquerque / Rio Rancho Metro Area to adopt it.) Now, getting signatures on time-sensitive real estate sale contracts, disclosures and other contractual agreements is quick, easy and convenient for our clients – especially since about 40% of our clients are living out of the area while they are buying or selling a home with us.

The e-signing process is so quick and simple, anyone with an internet connection and an email account can affix their initials, signatures and dates to a document electronically in about half the time it takes to do so with a pen. A client of ours who used the system for the first time today to sign all the documents needed to list her home, actually said it was “fun” to use. I’ll take that reaction to one of our systems anytime….

Although about 98% of all mortgage lenders, banks, brokerages, title and relocation companies accept e-signatures on real estate sale documents, most lenders still want wet-ink signatures on paper forms to create notes and mortgages. Once they have them, what do most of these companies do with the signed paper documents? They scan them to electronic form. (Insert scratching of head here.) Then they file (lose) the papers in warehouses.

Several companies, including Stewart Title, offer a complete E-Signing Room system for closing of real estate transactions and paperless signing of notes and mortgages. Only a few mortgage lenders, and even fewer New Mexico County Recording offices are prepared to accept electronic filings at this time, but within a couple years we may be able to sell a house without cutting down 3 trees for each transaction.

It was a good weekend… 2 contracts successfully negotiated on 2 listings.  The impact of the 1st Timer Buyers Tax Credit is still being felt. Both Rio Rancho homes were in the $140,000 – $165,000 price range. Both homes were only on the market a short time. One for only a few days. Both Buyers are using FHA financing, with little or no downpayment.  This is a fine buying strategy, so long as they stay in the homes long enough to build equity. Too many homeowners have a change of plans long before they overcome the steep costs of selling.

Both of my clients followed the plan – prep the home to be as attractive as possible; price it at market value; let us market the heck out of it.  Great photos are key – that’s why we spend 4 -5 hours or more just on shooting, enhancing, and uploading  still images to the MLS and to various stand alone websites. The goal is to make the home so attractive online that other brokers and buyers will want to see it in person.

Mission accomplished…

This is just an update to a previous blog reporting on Green2V’s new manufacturing facility to be built in Rio Rancho, New Mexico.  Some people did not know where the plant would be located, so we have obtained a photo/map showing the exact location, courtesy of the Rio Rancho Economic Development Corporation.

New Mexico State and Rio Rancho City leaders announced today that Green2V will construct a one million sq foot manufacturing facility in the City of Vision. The company plans to break ground within the month on a 124 acre site to be acquired from the State Land Office.  As with all such transactions, the process is a little complicated – The City of Rio Rancho will buy the land from the State for $6.9 Million. Green2v will supply the land purchase money to the city.  Rio Rancho will speed the project through permitting and approval processes, and will be installing $7.2 Million worth of roads, sewers and other infrastructure.  Part of the facility’s contruction costs will be financed by $500 Million in Industrial Revenue Bonds issued by the city, to be paid off by Green2V over time.  Certain taxes on property and capital equipment will probably be waived for a period of time, as is common to entice a project of this size to locate here.

The construction will be done in phases over a 5 year period. The first phase will hopefully be completed in time to make and ship product by Summer, 2011.  Eventually the plant may employ 1500 workers.

Green2V’s CEO, Bill Sheppard was formerly a Vice President at Intel, and was partly responsible for much of the expansion of that plant in the early 2000’s. The company’s slogan –  “Sand to Kilowatts” refers to the fact that they intend to control all aspects of their product creation, from the raw materials to distribution and installation.

This weekend, Tana DuBose, a Buyer Representative on our team took a client to visit a model home built by Vantage Homes. Tana had done some research on the Vantage Homes website regarding homes that were being offered at a local subdivision. She had found a home in her client’s price range which would meet their needs. The price on the Vantage website was $125,990 for a Calais II floorplan in the Northern Meadows area in Rio Rancho. When Tana and her client went to buy one, they were told that the price was $133,990 – a difference of $8000!  They pointed out the price displayed on the web site, but were told that the homes were now “improved” with better insulation, Energy Star fixtures, etc. and they now cost more money. A call to a manager did no good. The comment was made that “the website is way behind”.

Over the years I have found Vantage to be a reputable builder, but I am disappointed that they seem to be unable or unwilling to maintain their company website or to honor the prices displayed there.