Posts Tagged ‘ preparing ’


Getting it SOLD – How to Sell a Home in the Albuquerque / Rio Rancho Market (3)

Written by Mark T Fiedler - The Mark and Sheila Team
April 21st, 2010

#3 in a Multi-Part Series…

A family put their home up for sale and left town. I had advised them to do some touch up painting, and to replace the vinyl flooring and carpet in the home, as it was worn. They agreed to the touch up painting, but did not have the funds to replace the flooring. Over the next 4 months, that home had at least a dozen showings each month, and 2 offers. The price was $149,000. Both offers were around $125,000. When we countered them to get the price up, both Buyers had walked away, rather than negotiating further.

I finally found a way to finance the flooring for my clients, and they agreed to have it put in. We spent $2800 to do the entire home. Within 10 days of the new flooring going in, we received another offer. It was for $140,000, and after negotiations, we settled on $145,000!

During the inspections I asked the Buyer what had attracted them to the home. Her response was that on the day she first saw it, it was the last home on a tour with 15 others, and when she walked into it, “it was like a breath of fresh air” compared to all the others. She “could tell that the prior owners had taken great care of it.” Little did she know that the prior owners had actually “ridden the home hard, and put it away wet”. Her reaction to what we had done was exactly what we were striving for.

Next:  Another example of the effect of Preparing a Home For Sale…

Getting it SOLD – How to Sell a Home in the Albuquerque / Rio Rancho Market (2)

Written by Mark T Fiedler - The Mark and Sheila Team
April 19th, 2010

#2 in a Multi-Part Series…

When I first walk into a home that a client is thinking about selling, the previously listed items are just some of the first things I look at. The reason is that all of these things make a big impression on potential buyers when they walk through, and they are all cosmetic items. Without exception, if the condition of any of these items is not good to excellent, they should be brought up to that standard prior to the home being put on the market.

Let’s say that the carpet is in poor shape. Very often I get asked by the Seller if they shouldn’t just offer a carpet allowance, rather than pick the color and the type of new carpet for the potential Buyers. The answer is NO! If the carpet (and therefore the home) looks shabby, that assessment is applied by visitors to the entire home. Who wants to buy a shabby home? The result is that very few Buyers will consider buying that home. They cannot imagine what the home would be like with new carpet, so they just move on to the next one. If they DO make an offer, they reduce it by $10,000 AND take the $3,000 carpet allowance you offered. This is rarely a good thing for the Seller, who could have installed an inexpensive grade of new carpet (with good padding) for about $14/sq yd or about $2200 for an average 2000 sq ft home, saved the difference of $10,800, AND probably gotten their home sold a LOT faster.

After working in the Albuquerque / Rio Rancho area for over 12 years, we have developed a list of vendors that are well priced and provide quality products and services. They also show up (unlike a lot of contractors). Our wholesale flooring products supplier usually beats Home Depot or Lowes by 25-35% on identical products.  Putting the carpet on a credit card and paying $75/month until the house sells is a great way to cash flow getting the work done, and make another $10,000 on the home sale. 

The above scenario pretty much applies to anything cosmetic that might need doing in the home. $1000 spent making cosmetic repairs or improvements will usually return a $5000 increase in the sale price, and will DECREASE the time on market. When I advise a client about things to be done, that’s my goal – to get them a 5-to-1 return on any investment. Rarely is it to Seller’s advantage to offer their home “as is”, because they don’t want to deal with its flaws. The result of that decision is that the Buyer makes the 5-to-1 return on their improvements after buying the home at a heavily discounted price.

Occasionally I receive pushback from a Seller who doesn’t want to spend the money on a home they are leaving, or does not have the money to spend until the house sells. They may have also received advice from friends, relatives or even from other Realtors to the contrary of what I advise, but my advice is based upon the examination of hundreds of past home sales, and it works.

Next:  Examples of the effect of Preparing a Home For Sale…

Getting it SOLD – How to Sell a Home in the Albuquerque / Rio Rancho Market.

Written by Mark T Fiedler - The Mark and Sheila Team
April 18th, 2010

#1 in a Multi-Part Series…

There are 3 pieces to the puzzle of consistently getting a home sold. Although our team works in the Greater Albuquerque / Rio Rancho NM Metro Area, I don’t believe that things are significantly different in any other market…

The first step is to Prepare the Home for Sale:

Almost every home I visit needs some kind of attention. Sellers need to take a look at their home with fresh eyes, as if they were a potential buyer making a ten minute visit to the home during a day of visits to a dozen similar homes with their Realtor. Look for the following items:

  1. Examine the paint in every room: Are there scuffs on the walls from pets or children doing what they do? Are there areas where the paint is thin? Are there some dings at the corners which need patching and paint? Are there dents in the walls from a door knob where the doorstop fell off last year? Did someone touchup a wall with semi-gloss paint where the rest of the wall was flat? Are there splotches of colored wall paint on the white ceiling where the paint roller strayed too close? How carefully was the cut-in work done near the ceiling or at a corner where there’s a change of color? Do the baseboards need a fresh coat of paint to cover dings from vacuuming? What’s the condition of the trim paint around all exterior doors, especially the garage door?
  2. Is there a clean bead of caulk around every sink, bathtub and shower pan in the house? What’s the condition of the counter grout or tub surround grout?
  3. Has the backing on a bathroom mirror started to break down near the bottom edge? 
  4. Does the carpet look clean and new throughout, or has it seen better days?
  5.  Are the kitchen and bath cabinets dry and pasty-looking, or have they been recently cleaned and oiled to rejuvenate them?
  6. How does the house smell when you first walk in? Has the family pet been marking territory in a corner of the living room?
  7. If there is vinyl flooring in the kitchen and baths, are there cuts, stains, or dull areas in the flooring? If you have tile, what’s the condition of the grout?
  8. Is the yard neat and trimmed? Is it landscaped at all?

Next:  What to do when you’ve answered the above questions …