Premier Cinemas recently opened a new 14 screen all digital theater in Rio Rancho, NM. The projection systems are completely electronic, without any film involved, and therefore are also without the dust, scratches and other defects that come with it. Rio Rancho had been without a movie theater for about 20 years. Premier Cinemas CEO Gary Moore presided over the grand opening. In a first for the company, fans were invited to watch a movie or two for free on opening day. The theater boasts 4D presentations utilizing D-Box motion seating which moves in sync with action scenes in the movie. The city utilized gross receipts tax investment policy incentives to attract and secure the new facility, which is located near the corner of Unser Blvd. and Southern Blvd.
Round Rio Rancho
Interesting places to go, things to do, local businesses and real estate happenings around Rio Rancho, NM